Alabama Governor Kay Ivey’s recent announcement of legislation allowing restaurants, package stores and other businesses to offer pick-up and delivery of alcohol beginning October 1st represents a promising opportunity for our restaurant partners, our customers, and the communities we collectively serve. This opportunity, however, comes with new challenges and important responsibilities for all of us to consider.
To begin with, how does a restaurant with a liquor license ensure that the take-out and delivery service provider they partner with for off-premises alcohol sales will comply with stringent new regulations? Will that partner operate with the same diligence the restaurant itself does on a daily basis? In short, how do the decisions restaurants make in choosing their take-out and delivery partner minimize the risk involved?
FetchMe is committing considerable time, energy, and resources to this initiative to help our restaurant partners make this important new business opportunity as easy and as risk averse as possible. We are working hard on your behalf to help you take advantage of this new revenue and profit stream in the most engaging and – importantly – safe way possible.
While the legislation is still being finalized, some important terms and conditions are already evident, according to the legal experts we’ve enlisted to help us navigate these new waters.
It is important to realize that the State of Alabama is different from most other states when it comes to alcohol sales, distribution – and now – delivery. It’s a complicated piece of legislation in terms of what will be and won’t be allowed come October 1st.
For example, Alabama will only allow the sale of alcohol “in their original containers.” That means restaurants cannot mix their own drinks for take-out or delivery like they do in their restaurants – no matter how those beverages might be sealed. No frozen margaritas mixed in the restaurant, for example, or any other drinks mixed on-premises.
So, what will likely be allowed? Bottles and cans of beer, wine, hard seltzer, and pre-mixed drinks will likely be allowed, as will bottles of hard liquor and spirits – depending on the size. There will be restrictions for restaurants regarding the amount of alcohol that can be delivered with meals – most of these terms are yet to be worked out. We expect a restaurant will be allowed to sell a small bottle of tequila and a small bottle of triple sec along with the lime juice and other ingredients required for a margarita – a margarita mix package – providing the amount of alcohol is tied to a certain amount of food delivered.
There is much yet to be determined as legislation moves forward but be assured that we are committed to the success of our valued restaurant partners. What we can say now is that we will comply – as we always have – with all regulations and industry best practices. That’s who we are. That’s who we’ve always been. Our commitment to outstanding service is a cornerstone of what has made our company successful. We’re not about to compromise those core principles now – or ever.
Stay tuned for more as details emerge.
FetchMe Founder and CEO